The Hype Around AI: Searching for Real Value

AI is everywhere. Everybody is talking about AI. Everyone’s using AI in some shape or form. Major organizations worldwide are investing heavily in AI, with billions spent annually. This massive investment reflects a strong belief in AI's transformative power across industries. Yet, even with all this enthusiasm, there's a problem: despite the widespread adoption and high expectations, about 80% of data & AI investments fail to deliver any tangible value for their organizations.

Why, then, does this discrepancy exist? The answer, intriguingly, doesn’t lie within the technology itself, but elsewhere.

It's not about the technology

When we dig into the core of value creation from AI, we find that the problem isn't with the AI technology. In reality, it’s just a tool. But, it's how you implement it that's key. The real catalyst lies in the supporting processes, organizational structures, and culture in its implementation:

• ‍Processes: Many organizations mistakenly believe that simply adopting the latest AI technologies will lead to transformative results. But, integrating it into traditional business processes means significant time and commitment. Without the right framework in place, even the most advanced AI tools can fall short. It involves not just technical expertise, but also a methodical approach to quantifying and prioritizing business value.‍
• Organizational structures: Leadership plays a pivotal role in the success of AI initiatives. They need to champion these initiatives and ensure that teams are equipped with the tools and support they need. Effective communication across departments is also essential, as AI initiatives often require collaboration between data teams and business units. Breaking down silos and promoting a collaborative structure can significantly enhance the chances of the initiatives succeeding. A great example of this that we've seen is Cornelsen.
• Culture: Fostering a culture that is open to innovation and change is fundamental. This cultural readiness involves encouraging experimentation, learning from failures, and continuously improving. A collaborative culture that promotes teamwork and open communication can help align AI initiative objectives with the organization's strategic goals, ensuring that they are driven by real business needs.

The true path to value creation

Leveraging AI successfully starts with a deep understanding of the business problems at hand. While it's tempting to jump head first into deploying cutting-edge AI solutions, we need to avoid going after flashy use cases without a clear business need. Instead, focusing on addressing specific, well-understood business challenges should be the first step.

Strategic alignment is crucial. Quantifying and prioritizing business value before developing prototypes ensures that every AI and data investment targets real, impactful business problems. The measurement of value also doesn't end with the deployment of a solution. It must be an ongoing cycle of measurement and improvement, meticulously tracking the benefits derived from AI & data investments over time. Regular monitoring is particularly important to maintain relevance and effectiveness in an environment that changes so rapidly.

Accountability for the success of AI initiatives should lie squarely with the business units. This ensures a tight alignment between the objectives of AI initiatives and the strategic goals of the organization. Business units are best positioned to identify relevant use cases, monitor progress, and measure success based on real-world impact.

Understanding and optimizing for the end user's (be it internal or external) needs is another pillar of success. The effectiveness of an AI or data product is not solely judged by the accuracy of its predictive models but by how well it serves the user's needs, enhancing decision-making processes or customer experiences. This user-centric approach ensures that AI initiatives are practical, user-friendly, and directly contribute to business outcomes.

Rethinking the approach to AI investments

The landscape of AI investments is challenging, but it offers many opportunities for those willing to navigate it. By shifting the focus from technology to underlying business needs, organizational alignment, and cultural readiness, companies can unlock the true value potential of their AI investments.

As we move forward into an AI-enhanced future, let's remember that the value of AI doesn’t lie in its complexity or novelty, but in its ability to solve real-world problems effectively and efficiently. By revising your strategies around these core principles, you can ensure that the significant investments in AI translate into meaningful, lasting benefits for your organization.

Download our Step-by-Step Guide Along the AI & Data Product Management Loop for more on measuring the value of your AI & data products or reach out to us directly.