Data Product Strategy and Discovery for Smart Locomotives with Siemens Mobility

On track to smart locomotive solutions 

Siemens Mobility is a worldwide market leader for locomotives. In the era of sustainability, digitalization, and AI mega trends, they seek to innovate their offering and provide smart data-driven locomotives to their customers in order to revolutionize locomotive operations. 

Their creative minds already had a lot of ideas (e.g. energy-efficient driving assistant or remote access to locomotives) to support their customers but they needed to validate and prioritize the most desired data-driven solutions. 

Crafting a customer-centric and data-driven product suite 

Our main goal was to help Siemens Mobility in identifying the key opportunities most desired by their customers while at the same time determining which of these opportunities were viable from a business perspective. Based on this, we developed a product and go-to-market strategy to align with our shared ambitious vision: making Siemens Mobility the market leader for smart locomotives. 

In order to gain a deep understanding of the current situation, we started by analyzing the industry with its trends and regulations and conducting a thorough competitor analysis to carve out Siemens Mobility’s unique advantages. 

In parallel, we validated the most pressing pain points of their customers in 15+ problem interviews in which we identified the most promising solution ideas. Out of these we jointly crafted attractive product bundles to support customers to use their vehicles more efficiently in operations.

For this bundle structure we developed a viable business model which consists of several revenue streams and thus laid the foundation to internally build up a product team for driving the initiative further. 

Together with the team, and applying data product management best practices, we deepened the data product discovery by validating critical assumptions in 30+ interviews with different customers. Thus, we were able to identify customers’ data and interface requirements while constantly refining business and go-to-market strategy. 

Siemens Mobility's path to smart locomotive leadership 

By running product discovery and crafting a business strategy for their data-driven product suite, we helped Siemens Mobility to address customer needs and market demands effectively. We accompany the team now on the track to launching their innovative solutions, paving the way for smarter, more efficient, and sustainable locomotive operations. 

Interested in defining winning strategies and validating your data products?